59. Flexibility,
but not too much
We are told
that everything has to be flexible, because that is good for innovation and
innovation is needed. It should be possible to easily break relationships, fire
workers, and sell parts of firms, and organizations must continually turn
themselves around. There is something to that. Flexibility is needed to prevent
rigidity, to allow room for novelty.
But
flexibility can go too far. Revolving door employment is not good. For a
fruitful relationship, within and between firms, one must invest, and that
takes time. Often, the investment is specific to the relationship, i.e.
cannot be recouped outside it, so that the relationship must last sufficiently
long to make the investment worthwhile. Otherwise, the investment will not be
made and the relationship remains shallow. Specific investment is needed when
one makes the high level, specialized products, with unique combinations of
features, which yield the highest profit.
Flexibilization
is often accompanied; see the US, with legalistic relationships. Shorter
relationships are less personal, less based on personal trust. They require a
more contractual control of relationships. That increases costs, and the irony
of it is that it reduces the flexibility of relationships by locking them up in
the straightjacket of a contract.
Ironically
also the drawbacks apply especially to innovation, while that is where
flexibility is most advocated. Innovation typically arises from surprising
novel combinations, from people and firms with different capabilities. As a
result, people do not immediately understand each other. They must invest in
sufficient mutual understanding and that requires patience and is also a
specific investment.
Relationships
entail risks. First, the risk of mutual dependence, especially when one makes
specific investments for the quality of the relationship. Second, the danger,
especially in innovation, is that knowledge or the innovation is captured by a
competitor.
Especially
under the uncertainty of innovation it is difficult to cover the risks with
formal, contractual means. Firstly, the uncertainty is too large for one to be
able to specify all relevant contingencies. Secondly, a contract can impose a
straightjacket that stifles initiative and leaves no room for the surprising
turns that innovation can take. Thirdly, the demand for a detailed contract is
readily seen as a sign of mistrust, which evokes further mistrust, in a vicious
circle that is difficult to turn around in the building of trust.
When
contracts are difficult, as in innovation, trust is more needed. Where it is
not present at the start it has to be built up and that again is a specific
investment that requires the perspective of a sufficiently durable relationship
to make it worthwhile.
In sum,
especially in innovation one should not strive for maximum but for optimum
flexibility, in relationships that last sufficiently long to evoke investment
in mutual understanding and trust, but no so long as to obstruct the change and
renewal of relationships.
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