97. Proximate and ultimate goals
As I argued in the previous item of this blog,
in human affairs it is useful to see causality as multiple, as proposed by
Aristotle. And then goal achievement depends on several causes, which are all
uncertain. The efficient cause (that which acts) of labour,
people at work, is difficult to predict and to manage, especially in the
growing segment of professional work. The formal cause (how things are
done) of technology changes due to innovation. The final cause (for what
purpose people act) varies and may be multiple. The conditional cause (circumstances
that affect the other causes) of markets and institutions operates in a complex
system of strategic interaction, herd behaviour, fads and fashions, and a
political process of bumper cars in a fancy fair, which yields unforeseeable
and partly unintended effects.
What is much more reasonable and feasible
than trying to go directly for the ultimate outcome is to try to influence the
different causal factors as more proximate goals, in directions that are likely
to contribute to ultimate goals, but without certainty. Those proximate goals may
also be seen as having value in and by themselves, as different dimensions of
virtue and merit, again according to Aristotelian philosophy.
In life this is what people in fact do. How
do you achieve happiness? By developing the factors that contribute to it and
have value by themselves. Build and maintain friendships. Be good to loved
ones. Develop empathy. Build an education that you enjoy. Enjoy art so that it
may develop your sense and sensibility.
In economies, select appropriate actors,
motivate them, provide knowledge and technology, and provide proper conditions.
Firms should aim to motivate labour, not
merely as a means but also as an intrinsic value. It is well known that
intrinsic motivation is often more powerful than only the extrinsic motivation
of salary and bonus. People are motivated by self-interest, yes, but also by
the will to make a contribution to something significant. People want to be
autonomous, yes, but they also want to be part of a social entity and process.
Aim to develop knowledge as a value in
itself, and as contributing to technology. The more fundamental research is the
more uncertain its outcome. Planning innovation on the condition of predictable
contribution to profit is self-defeating since it will yield only marginal
improvement on what already exists. If
fundamental innovation is too risky to go it alone, do it in collaboration with
others to spread the risk.
Aim to make a contribution to the natural,
social, cultural and economic environment that constitutes the conditions of
success.
Create room for variety of ideas,
internally, within an organization, and externally, in relations with suppliers
and customers. Create a culture where failures are recognized and admitted,
punished by blame only in case of misconduct. Organize opposition, to benefit
from variety of ideas and experience. I refer here to earlier items (57, 58) in
this blog, on cognitive distance.
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